68% of consumers plan to shop online for Black Friday: report

Top Black Friday statistics for 2023 include: 82% of people plan to shop during Cyber Week 2023 2.5X more people will shop online for Black Friday deals than those shopping in person In 2023, more shoppers are planning to participate in Small Business Saturday (36%) than they are in-person Black Friday shopping (27%) Amazon, Target, and Walmart will be the most popular places to shop during Black Friday weekend In 2023, 78% of holiday shoppers plan to spend the same or less money than last year Clothing and accessories (82%), electronics (73%), health and beauty products (49%), toys (48%) and household appliances (44%) will be the top in-store purchases on Black Friday 2023.

35% of people will start their Black Friday shopping on Thanksgiving 2023 – a 13% increase from 2022 Over 1 in 10 shoppers will wait over 2 hours to enter a store on Black Friday (11%) When entering a store on Black Friday, 45% of people will wait less than 30 minutes before exiting 30 minutes is the cut-off time for many consumers when it comes to waiting in line to enter a store (45%) Online shopping is gaining momentum, with an estimated 2.5 times more people opting for digital purchases over physical…