Mixue

Chinese tea and ice cream chain

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Overview

About Mixue

Mixue is a Chinese beverage and ice cream franchise known for affordable pricing and rapid global expansion.

Rankings

Where Mixue ranks

All rankings

Position 7 of 10 Top 10 Brands Expanding into the US in 2026

Company snapshot

Category: Tea & Ice Cream
Founded: 1997
Headquarters: Zhengzhou, China
Founder: Zhang Hongchao
Ownership group: Independent
Reported revenue: ≈¥20B
Reported employees: ≈100,000 (incl. franchisees)

Profile facts reflect the RetailBoss Insights source record updated July 22, 2026. Mutable figures should be read as source-period values.

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Latest coverage

Mixue on RetailBoss

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Competitive set

Mixue Competitors

Brands tracked alongside Mixue based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Anta Explore Popular · China A sportswear market peer with comparable popular positioning. Follow

Aritzia Explore Popular · Canada A women's fashion market peer with comparable popular positioning. Follow

Mango Explore Popular · Spain A fashion market peer with comparable popular positioning. Follow

Gymshark Explore Popular · United Kingdom A activewear market peer with comparable popular positioning. Follow

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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