Tea & Ice Cream

Mixue

Chinese tea and ice cream chain

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Featured in 1 RetailBoss ranking

RetailBoss ranking January 15, 2026

Brand position #7 of 10 brands

Top 10 Brands Expanding into the US in 2026

Expansion Impact: Not published

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Overview

About Mixue

Mixue is a Chinese beverage and ice cream franchise known for affordable pricing and rapid global expansion.

Profile

Category: Tea & Ice Cream
Brand type: Popular
Founded: 1997
Headquarters: Zhengzhou, China
Founder: Zhang Hongchao
Ownership: Independent
Reported revenue: ≈¥20B
Reported employees: ≈100,000 (incl. franchisees)

Profile facts reflect the RetailBoss Insights source record updated July 22, 2026. Mutable figures should be read as source-period values.

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