Overview
About Qeelin
Qeelin is a fine jewelry maison blending Chinese cultural motifs with contemporary design, best known for its Wulu and Bo Bo collections. Owned by Kering, it bridges Eastern heritage and Parisian craftsmanship.
Latest coverage
Qeelin on RetailBoss
Kering Just Created a Jewelry Division to Rival Cartier and Bulgari
Kering is doubling down on fine jewelry, launching a dedicated Kering Jewelry division and naming group COO Jean Marc Duplaix as its CEO, in a move designed to accelerate growth at houses Boucheron, Pomellato, DoDo, and Qeelin. The new structure…
Competitive set
Qeelin Competitors
Brands tracked alongside Qeelin based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Qeelin Related Brands
Brands connected to Qeelin through verified ownership under Kering. Each card states the corporate relationship used.
Follow this brand
Save Qeelin to your account.
Log in or create a free account to save this preference and see your Following state whenever you return.
Following is a saved on-site preference and does not subscribe you to email alerts.