Overview
About PrettyLittleThing
PrettyLittleThing is a UK-based fast-fashion e-commerce brand targeting young women with trend-driven, affordable clothing. Part of the Boohoo Group, it is a major player in online fast fashion.
Latest coverage
PrettyLittleThing on RetailBoss
8 Trendy Online Stores Similar to I AM GIA
I AM GIA has taken the fashion world by storm with its edgy, streetwear-inspired designs and digital-first approach. But if you’re looking for alternative online fashion retailers that offer a similar aesthetic and shopping experience, you’re in luck. In this…
PrettyLittleThing CEO, Umar Kamani finally steps down
After 12 years at the helm of PrettyLittleThing, CEO and founder Umar Kamani has decided to step down from his position. The Manchester-based fast-fashion retailer, which targets women aged 16-41, has grown exponentially since its inception in January 2012. Co-founded…
Related brands
Follow this brand
Save PrettyLittleThing to your account.
Log in or create a free account to save this preference and see your Following state whenever you return.
Following is a saved on-site preference and does not subscribe you to email alerts.