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Retail data, research and analysis covering brand performance, earnings, consumer research and market intelligence. Explore the evidence behind business decisions and changes across the retail industry.

5 Types Of Holiday Scams To Watch Out For

5 Types Of Holiday Scams To Watch Out For

Online shopping scams reached unprecedented levels, with recent statistics revealing a significant surge in AI-driven and deepfake scams. According to data from Bitdefender, spam related to Black Friday rose dramatically from 3% on November 9 to 22% by November 13.…

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6 Common Holiday Scams and How to Avoid Them

6 Common Holiday Scams and How to Avoid Them

As the holiday shopping season ramps up, consumers increasingly turn to online platforms for their gift purchases, seeking convenience and variety. However, this shift also heightens the risk of encountering scams. According to McAfee’s 2024 Global Holiday Shopping Scams Study, 70%…

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