Your RetailBoss feed
Create a free account to follow the brands and topics you care about. Your choices are saved and ready whenever you return.
Following is a saved on-site preference. It does not subscribe you to email alerts.Category
Explore retail marketing news and insights from RETAILBOSS, covering brand campaigns, influencer partnerships, customer engagement and omnichannel strategy.
Browse
Loading topics...
As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic. With an estimated $44 billion in buying power, Gen Z is reshaping…
A 2023 account of Louis Vuitton’s Neverfull waitlist and scarcity strategy. Historical purchase rules should not be treated as current.
In today’s digital age, retailers are expanding their reach and diversifying their revenue streams by launching their own retail media networks. By doing so, they are creating a new advertising platform that allows advertisers to access first-party data and reach…
Everyday Low Pricing is a strategy where the products are provided to consumers at a lower cost or a discounted price over a longer time at a constant rate instead of releasing sale events. Only then can the same products…
Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity to buy high-quality merchandise at lower prices compared to regular retail stores. In this comprehensive guide, we’ll explore the benefits of off-price retailing, the different…
In today’s competitive landscape, building a strong brand identity is crucial to the success of any business. Creating a brand that resonates with customers and stands out from the crowd can help a company differentiate itself from its competitors and…
Average transaction value (ATV) is a critical metric for retailers. It measures the average amount of money a customer spends on a single purchase, giving you valuable insights into consumer behavior and spending patterns. Analyzing your ATV, you can optimize…
In today’s competitive retail landscape, it is essential for store owners to continually find ways to increase sales and improve customer satisfaction. This article will explore various strategies that can help you achieve these goals, from optimizing your pricing and…
Chloé, a renowned luxury fashion brand, has collaborated with popular footwear brand Teva to create a unique line of summer sandals. This strategic partnership is an example of a marketing strategy that has been at the forfront of fashion collection…
When it comes to attracting affluent shoppers, you will need to invest in specific retail sales and promotions strategies that work best for affluent shoppers focus on providing a personalized, convenient, and high-quality experience. These customers value experiences over material…
In the competitive world of beauty, getting your brand noticed by editors and featured in magazines can be a game-changer. To achieve this, you need to create a winning pitch, build relationships with editors, and stand out from the crowd.…