Overview
About Aesop
Aesop is an Australian luxury skincare brand known for plant-based formulations and minimalist apothecary design. Owned by L'Oréal, its cult hand wash and stores are design icons.
Latest coverage
Aesop News
Aesop Releases 2025 Impact Report With Ingredient and Store Emissions Figures
The beauty company reports nature-based or recycled ingredient sourcing, lower embodied store emissions and the reach of its charitable programmes.
Aesop Hosts Fragrant Fables Exhibition at Taipei’s Huashan 1914
The one-day exhibition presented Aesop fragrances through scent, sound, touch and visual installations at the former winery.
Aesop Unveils Terracotta Fragrance Counter at Harrods
Al-Jawad Pike designed the new counter, which includes a copper-and-glass scent sculpture and a dedicated perfume library.
Aesop Uses Store Displays to Translate Its Fragrant Fables Into Scent Discovery
The fragrance collection’s literary identity carries into distinct shop-floor installations, linking packaging, storytelling and in-person exploration.
Aesop Turns Its Marylebone Store Into a Gallery for Michael Cook
The London installation connects a neighbourhood boutique with the brand’s V&A sponsorship, extending cultural programming onto the shop floor.
How Global Brands Are Making Local Culture Part of Their Store Identity
Coach, Aesop and HUMAN MADE illustrate three approaches to retail localisation, from creative collaboration to regional architecture and craft.
Aesop Returns to Its Armadale Roots With a New High Street Store
Aesop's new High Street Armadale store connects the brand's current retail design with the Melbourne neighborhood where founder Dennis Paphitis opened Emeis in 1987.
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
Aesop Takes Its Fragrance Strategy to Tokyo With ‘Of Scent and Stanza’
Aesop’s Tokyo exhibition pairs fragrance, poetry and Japanese craftsmanship as Unforeseen Aer joins its Fragrant Fables collection, offering a cultural approach to fragrance discovery.
Aesop Gives Away Books by Women Authors at It’s Hainan Travel Retail Boutique
This unique initiative, created with China Duty Free Group and the L'Oréal Travel Retail Asia Pacific team, marked a significant shift in travel retail by prioritizing literature and conversation.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Aesop.
