Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims

The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.

Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
BeautyNews

Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims

On October 16, 2025, a class action lawsuit was filed in federal court by Lewandowska Giannese Et Al v. Edgewell Personal Care Brands, alleging that Hawaiian Tropic Everyday Active SPF 50 Sport Sunscreen Lotion fails to provide the promised SPF 50 protection, and actually offers less than half that level, at SPF 20. The suit targets Edgewell Personal Care Brands and covers anyone in the U.S. who bought the sunscreen for personal or household use within the statutory period.

The 33-page lawsuit claims that the actual SPF level is closer to SPF 20, less than half of what Edgewell advertises. This SPF number was determined after the plaintiffs’ attorneys submitted the product to an independent laboratory for a ‘clinical evaluation of static sunscreen efficacy’ in accordance with Food and Drug Administration (FDA) standards for testing and labeling sunscreens.

Consumer Risks and Health Impact

False labeling matters—SPF 20 means notably less…

Discussion

0 Comments

No comments yet

Start the conversation

Share your take on this story and help shape the discussion.

Recommended Articles

View all Beauty