BeautyBusiness

$100 Million and Growing OSEA Malibu’s Next Chapter Begins

OSEA Malibu, the pioneering seaweed-powered skincare brand from California, has drawn renewed industry attention thanks to its recent strategic investment from General Atlantic, a global growth equity firm.

Published: Sep 18, 2025 1:32 PM

By Jeanel Alvarado

BeautyBusiness

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BeautyBusiness

$100 Million and Growing OSEA Malibu’s Next Chapter Begins

OSEA Malibu, the pioneering seaweed-powered skincare brand from California, has drawn renewed industry attention thanks to its recent strategic investment from General Atlantic, a global growth equity firm. This partnership, finalized in September 2025, promises to fuel further international expansion, elevate product innovation, and cement OSEA’s three-decade legacy as one of clean beauty’s defining disruptors.

The Roots of OSEA Malibu Founded in 1996 in Malibu by mother-daughter duo Jenefer Palmer and Melissa Palmer, OSEA Malibu was born from three generations of women passionate about harnessing the ocean’s healing power and holistic self-care.

With a philosophy rooted in botanical actives and seaweed, the Palmers insisted from the beginning on transparency, vegan formulations, and avoiding toxic ingredients—values that put OSEA far ahead of the clean beauty curve. “I always say: OSEA chose me. I would be in top five list of least likely to start a skincare brand.

I’m not a beauty person! I think that’s what makes OSEA unique; it was a totally different perspective on beauty. Ultimately, beauty is wellness and kindness,” Jenefer Palmer explains. The brand’s name even communicates its ethos: “Ocean, Sun, Earth, Atmosphere: it’s the elements of life, wellness, and beauty.

It took me three years to come up with the name OSEA, but I wanted a name that was truly representative of our mission,” Palmer highlights. What Sets OSEA Apart OSEA Malibu’s launch product, Undaria Algae Body Oil, quickly became iconic among influencers and luxury spas for its potent blends and sensorial experience…

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$100 Million and Growing OSEA Malibu’s Next Chapter Begins

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