Situated approximately 60 miles south of Milan in the direction of Genoa, in the picturesque town of Serravalle Scrivia in the heart of Piedmont wine country, Serravalle Designer Outlet is the largest designer outlet in Europe. With over 230 stores offering discounts up to 70% on luxury brands, it is an unparalleled shopping destination. The Serravalle Designer Outlet is a shopping paradise, offering impressive discounts, with summer sales offering up to 70% off on outlet prices. Its extensive brands include renowned names such as Balenciaga, Burberry, Celine, Dolce & Gabbana, Fendi, Givenchy, Gucci, Polo Ralph Lauren, Prada, and Saint Laurent.
Serravalle Designer Outlet
Open daily from 10 am to 8 pm, the outlet boasts over 15 cafes and restaurants where visitors can relax and unwind between shopping sprees. Whether they're enjoying an Italian aperitif at the Le Dolci Terre concept store or taking advantage of the Hands-Free Shopping service that allows shoppers to collect their purchases at the end of their day, the outlet caters to every need.
The outlet also offers VIP services such as a special shopping tour in a luxury 7-seats minivan complete with hotel pick-up, access to an exclusive guest lounge, and the convenience of Hands Free Shopping. These tailored experiences ensure visitors feel special and have a memorable shopping day.
- Location: Piedmont
- Size: 50,000 sqm
- Number of Stores: 300+
- Discounts: Up to 70%
- Accessibility:
- Car: 1 hour from Milan, 45 minutes from Genoa, 90 minutes from Turin.
- Bus: Direct buses from Milan (20 euros round trip).
- Train & Shuttle Bus: Combination tickets available via Trenitalia.
- Visitor Experience:
- Open daily 10 am to 8 pm.
- Free Wi-Fi, portable phone chargers, wheelchair accessibility, VAT tax refund for tourists.
- Dining: Various options including Eataly.
- Nearby Attractions: Lakes Como and Lugano, wine country tours, Genoa.
- Additional Features: Recent expansions, VIP services, hands-free shopping, luxury private transfers.
How to Get There
Serravalle Designer Outlet is conveniently accessible from major cities like Milan, Genoa, and Turin. Here are some travel options:
- By Bus: Direct buses from Milan's Autostazione Lampugnano to Serravalle Scrivia operate 3 times daily, taking approximately 1 hour and 30 minutes. The round-trip bus ticket costs around 20 euros per person. The bus from downtown Milan leaves at 10 am and arrives at the outlet by 11:30 am, with the return trip at 5 pm.
- By Car: Easily accessible via the A7 highway, the journey from Milan takes about an hour, from Genoa takes 45 minutes, and from Turin takes under 90 minutes.
- By Train and Shuttle Bus: Purchase a combination train and bus ticket to Serravalle Outlet on the Trenitalia website for a seamless transfer.
Best Times to Visit
The outlet operates daily from 10 a.m. to 8 p.m. Weekdays are less crowded, providing better shopping experiences than weekends. Visiting on weekdays can also reduce wait times for tax reclaim on purchases.
Shopping Tips
- VAT Tax Refund: For tourists, the VAT can be reclaimed for tax-free shopping, making luxury purchases even more affordable.
- Amenities: The outlet offers free Wi-Fi and portable phone chargers and is entirely wheelchair accessible. There are also various dining options, including the recently opened Eataly, which offers a true taste of Italy.
Store Listings and Discounts
Serravalle Designer Outlet features premium brands with significant discounts. Here’s a snapshot of current offers (as of July 1st, 2024):
- Armani: Up to 40% off
- Coccinelle: Up to 30% off
- Diesel: Up to 50% off
- Furla: Up to 50% off
- Geox: Up to 40% off
- Karl Lagerfeld: Up to 60% off
- Napapijri: Up to 50% off
Additionally, shoppers can find more brands, including Gucci, Prada, Dolce & Gabbana, and sportswear labels like Adidas and Nike.
Recent Changes and Expansions
The outlet continues to grow, recently undergoing an expansion that created around 550 new jobs and further enhanced its already impressive array of stores. One notable addition is Eataly, which opened on June 19, 2023, providing shoppers with a premium dining option within the outlet.
Nearby Attractions
While visiting Serravalle Designer Outlet, take advantage of the beautiful surroundings for a well-rounded day trip:
- Lakes Como and Lugano: Just a short journey away, these picturesque lakes are perfect for a scenic cruise and relaxation.
- Wine Country Tours: Nestled in Piedmont, the region is famed for vineyards. Consider a guided wine-tasting tour or a visit to local wineries.
- Genoa: Only an hour away, Genoa offers a rich history and delicious cuisine. Explore its treasure troves through guided tours, including historical sights and street food experiences.
Conclusion
Visiting Serravalle Designer Outlet offers an unmatched shopping experience with unbeatable discounts on luxury brands, convenient amenities, and various dining options. Combining your trip with nearby attractions ensures a memorable and enjoyable experience for all visitors. Plan, travel on weekdays for the best shopping, and indulge in this premier outlet's incredible deals. Happy shopping!
Check the official Serravalle Designer Outlet website and transportation services for the latest offers and travel schedules.
