Perplexity is rolling out a new AI shopping experience designed to feel less like clicking through endless product grids and more like talking to a smart, personal assistant who actually knows how and why you shop. Available for free to U.S. users on web and desktop, the experience uses conversational search, memory and integrated checkout to turn product discovery into a guided, tailored journey instead of a hunt through tabs.
A conversational way to shop
Rather than typing brand names into a search bar and sifting through pages of results, shoppers can describe real‑life needs in natural language, like “the best winter jacket if I live in San Francisco and take a ferry to work.” Perplexity then surfaces options that match the actual context, weather, commute, use case, rather than generic “best of” lists.
Follow‑up questions such as “What about boots?” sit in the same conversation, so the assistant keeps…
track of your style, climate and earlier constraints. This conversational layer is built on the same assistant logic Perplexity uses across browsing, email and task tools, where AI is meant to scale the user’s thinking instead of replacing their judgement.
An assistant that remembers you With memory turned on, Perplexity learns from past searches to refine future recommendations. If you have previously asked about mid‑century modern furniture, the assistant can prioritize that aesthetic when you next look for a desk lamp.
If you have been comparing minimalist running shoes for a marathon, it can keep that preference in mind when helping you pick a race‑day bag. This personalization is designed to counter ad‑driven results that often push what’s most profitable to show rather than what best fits the user.
Over time, the system becomes better at mirroring your taste—style, performance, price tolerance—across categories like fashion, home, tech and outdoor…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.