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Wilson Turns its Chicago Flagship Into The Caitlin Clark ‘Beyond The Arc’ Experience

Fans had the chance to hear Caitlin Clark discuss her partnership and the future of the WNBA during a fireside chat at the event.

NewsRetail

Wilson Turns its Chicago Flagship Into The Caitlin Clark ‘Beyond The Arc’ Experience

For All Star Weekend in Chicago, Wilson Sporting Goods reimagined its Chicago flagship store as the Wilson x Caitlin Clark “Beyond The Arc” Experience. The activation invited fans into an immersive space dedicated to the brand’s partnership with Caitlin Clark and the impact she is having on the game, transforming the store from a place to buy product into a place to feel basketball culture in real time.

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