Ralph Lauren Raises Its Outlook as Asia Sales Jump 28%

The November 5 results, for the period ended September 26, 2026, show the brand continuing to grow while performance varies by market. They also carry two important qualifications: wholesale shipment timing helped North America, and tariff refunds boosted reported profitability.

Asia leads, while Europe’s stores remain softer Asia revenue rose 28% to $571 million on both reported and constant-currency bases. Comparable sales increased 24%, including growth in both physical stores and digital commerce. That makes Asia the clearest source of momentum in the regional results.

North America revenue increased 6% to $885 million. Its wholesale business grew 8%, but approximately four percentage points came from shipments moved forward from the second half of the fiscal year.

Those earlier deliveries help the current quarter’s revenue; they do not establish an equivalent increase in underlying consumer demand. Europe revenue rose 1% as reported, or 3% in constant currency, to $696 million. Comparable sales declined 1%, as digital growth did not fully offset weaker brick-and-mortar sales…