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Top 10 Luxury Brands Gaining Attention Before Paris Fashion Week
Luxury brands ranked by composite attention ahead of Paris Fashion Week Men’s Spring-Summer 2027.
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Top 10 Luxury Brands Gaining Attention Before Paris Fashion Week — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Composite Score | Show Date | Key Driver of Attention |
|---|---|---|---|---|
| 1 | Louis Vuitton | 94.7 | June 23 | Pharrell's 9 PM spectacle opens PFW |
| 2 | Dior | 94.0 | June 24 | Jonathan Anderson's 3rd Dior Homme show |
| 3 | Hermès | 82.6 | June 27 | Transitional presentation pre- Wales Bonner |
| 4 | Amiri | 66.5 | June 25 | Google search spike hitting 100 on May 21 |
| 5 | Celine | 55.3 | June 28 | Michael Rider's menswear debut |
| 6 | Rick Owens | 55.0 | June 25 | Most radical show of the week |
| 7 | Vetements | 53.4 | June 26 | +70% breakout in "vetements shirt" queries |
| 8 | Saint Laurent | 48.8 | June 23 | Return to official PFW Men's calendar |
| 9 | Issey Miyake | 45.3 | June 25 | Technical innovation and craft mastery |
| 10 | Givenchy | 43.8 | June 25 | Sarah Burton's first menswear collection |
Source and study period: RETAILBOSS analysis of composite attention score using raw data from Google Trends, Press Buzz Index, Social Chatter Analysis for Men's SS27.
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