Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
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A global ranking of the handbag brands recording the strongest combined search growth across 12 markets.
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Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Combined Growth % (summed across markets) | Number of Markets Appearing |
|---|---|---|---|
| 1 | Coach | 11,990% | 11 of 12 |
| 2 | Demellier | 10,650% | 7 of 12 |
| 3 | Chanel | 6,660% | 12 of 12 |
| 4 | Got Bag | 6,040% | 4 of 12 |
| 5 | Lululemon | 5,540% | 6 of 12 |
| 6 | Alo | 5,500% | 4 of 12 |
| 7 | Goyard | 5,224% | 5 of 12 |
| 8 | Gucci | 5,159% | 6 of 12 |
| 9 | Songmont | 5,100% | 5 of 12 |
| 10 | Guess | 5,050% | 3 of 12 |
Source and study period: RETAILBOSS analysis of Google Trends Rising Searches from July 2025– July 2026
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