Overview
About Guess
Guess is an American fashion brand known for denim, sexy advertising, and the iconic triangle logo. Founded by the Marciano brothers, it is a global denim and lifestyle brand.
Latest coverage
Guess on RetailBoss
Guess Goes Private with Authentic Brands Partnership to Power $38 Billion Brand Portfolio
Authentic Brands Group and Guess have closed a landmark transaction to take Guess private, creating a new ownership and operating model designed to fuel the fashion brand’s global expansion. Under the agreement, Authentic now owns 51% of substantially all Guess…
Authentic Brands Group to Acquire Majority Stake in Guess?
Authentic Brands Group (ABG) is making headlines with its strategic acquisition of Guess?, Inc., set to finalize in early 2026. The deal, valued at a staggering $1.4 billion (including debt), transitions Guess from public trading to privately held, marking one…
Guess AI Model in Vogue Sparks Backlash Over Beauty Standards
Guess debuts the first AI-generated model campaign in the pages of Vogue, featuring a two-page Guess advertisement in the magazine’s August 2025 issue. Created by AI company Seraphinne Vallora for Guess’s summer campaign, the perfectly poised, blonde model triggered immediate outrage and ignited a fierce…
GUESS 2024-25 ESG Report Shows Major Wins
GUESS is doubling down on sustainability with bold new results. The fashion industry is experiencing a transformative shift toward sustainability, and GUESS is positioning itself at the forefront of this movement with the release of its comprehensive FY2024–2025 Environmental, Social,…
GUESS Launches ‘Seductive Dream’ Fragrance for Valentine’s Day
Guess? announces Seductive Dream, the latest addition to its cherished Seductive fragrance line. This enchanting perfume invites you to explore a romantic tale, interwoven with every dream and breath. More than just a scent, Seductive Dream captures the essence of…
GUESS? and SuperCircle Launch Guess Again Recycling Program
GUESS?, an American clothing company, has recently announced a strategic partnership with SuperCircle, a textile recycling platform. This collaboration introduces the “Guess Again” program, an innovative e-commerce recycling initiative to promote sustainability within the fashion industry. “Our partnership with SuperCircle…
The 21 Best 80s Clothing Brands
The 1980s was a decade marked by bold fashion choices, vibrant colors, and a blend of various styles that have left a lasting impact on the fashion industry. Mainstream fashion embraced sportswear clothing, largely influenced by the fitness craze of…
Guess Launches New In-Store Recycling Program
Guess, a leading fashion brand, has recently launched an innovative in-store recycling program in partnership with Homeboy Recycling, a certified and award-winning social enterprise. This initiative aims to promote sustainability and support the Los Angeles community by giving worn clothing…
Competitive set
Guess Competitors
Brands tracked alongside Guess based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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