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Top 10 Fashion Brands by Dupe Searches
Fashion brands ranked by US search demand for lower-priced alternatives to their most recognizable products and aesthetics.
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Top 10 Fashion Brands by Dupe Searches — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Category | Primary Driver | Search Vibe/Aesthetic |
|---|---|---|---|---|
| 1 | Lululemon | Activewear | Align Leggings | "High-quality affordable active" |
| 2 | Skims | Shapewear | Bodysuits | "The viral TikTok snatched look" |
| 3 | Aritzia | Basics/Work | Effortless Pant | "Quiet luxury on a budget" |
| 4 | Chanel | Luxury | Handbags | "The classic wealthy aesthetic" |
| 5 | Dior | Luxury | Accessories | "Logo-heavy vacation style" |
| 6 | Alo Yoga | Activewear | Street-to-Gym | "Cool-girl yoga aesthetic" |
| 7 | Hermès | Luxury | Footwear | "The status summer sandal" |
| 8 | Free People | Boho/Active | Onesies | "Comfy viral lounge pieces" |
| 9 | Bottega Veneta | Luxury | Jewelry/Bags | "Modern architectural design" |
| 10 | UGG | Footwear | Slippers | "The winter cozy essential" |
Source and study period: RETAILBOSS report, page 2: fashion dupe searches, weighing search interest, categories, primary drivers and searches.
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