Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
Your RetailBoss feed
Create a free account to follow the brands and topics you care about. Your choices are saved and ready whenever you return.
Following is a saved on-site preference. It does not subscribe you to email alerts.Market reports
Fashion brands ranked by US search demand for lower-priced alternatives to their most recognizable products and aesthetics.
Swipe through the preview. Sign in to unlock the complete deck and written analysis.
Swipe, scroll or use the arrow keys
Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Category | Primary Driver | Search Vibe/Aesthetic |
|---|---|---|---|---|
| 1 | Lululemon | Activewear | Align Leggings | "High-quality affordable active" |
| 2 | Skims | Shapewear | Bodysuits | "The viral TikTok snatched look" |
| 3 | Aritzia | Basics/Work | Effortless Pant | "Quiet luxury on a budget" |
| 4 | Chanel | Luxury | Handbags | "The classic wealthy aesthetic" |
| 5 | Dior | Luxury | Accessories | "Logo-heavy vacation style" |
| 6 | Alo Yoga | Activewear | Street-to-Gym | "Cool-girl yoga aesthetic" |
| 7 | Hermès | Luxury | Footwear | "The status summer sandal" |
| 8 | Free People | Boho/Active | Onesies | "Comfy viral lounge pieces" |
| 9 | Bottega Veneta | Luxury | Jewelry/Bags | "Modern architectural design" |
| 10 | UGG | Footwear | Slippers | "The winter cozy essential" |
Source and study period: RETAILBOSS report, page 2: fashion dupe searches, weighing search interest, categories, primary drivers and searches.
RetailBoss account
Create a free account to read the strategic context, key takeaways and methodology behind this report.