All reports
Market reports
Top Luxury Brands by Desirability in Spring/Summer 2026
A comparative desirability ranking of the luxury houses shaping consumer attention, cultural relevance and demand worldwide.
Visual report
Swipe through the preview. Sign in to unlock the complete deck and written analysis.
14
Swipe, scroll or use the arrow keys
Report findings
Top Luxury Brands by Desirability in Spring/Summer 2026 — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Desirability Score | Website Traffic Monthly | Instagram Followers | Search Volume | Brand Value |
|---|---|---|---|---|---|---|
| 1 | Louis Vuitton | 93.8 | 14.90M | 56.0M | 29.30M | $32.9B |
| 2 | Chanel | 75.6 | 11.87M | 59.9M | 13.74M | $37.9B |
| 3 | Dior | 74.1 | 14.38M | 47.0M | 18.55M | $20.5B |
| 4 | Gucci | 48.5 | 7.24M | 51.5M | 10.17M | $18.1B |
| 5 | Hermès | 47.4 | 9.53M | 15.6M | 33.00M | $33.0B |
| 6 | Prada | 27.9 | 6.41M | 34.0M | 6.70M | $6.7B |
| 7 | Ralph Lauren | 24.3 | 7.40M | 16.8M | 15.51M | $7.4B |
| 8 | Saint Laurent | 18.0 | 5.80M | 13.7M | 14.72M | $5.8B |
| 9 | Versace | 12.6 | 2.88M | 29.3M | 2.80M | $1.0B |
| 10 | Balenciaga | 8.5 | 2.65M | 15.1M | 1.40M | — |
Source and study period: RETAILBOSS Analysis based on website traffic, social followers, search volume, and brand value.
Explore the brands in this report
RetailBoss account
Read the complete analysis.
Create a free account to read the strategic context, key takeaways and methodology behind this report.