Appointment shopping lets customers reserve a time to receive dedicated assistance in a store, showroom or virtual session.
How it works in retail
Retailers can use the booking to prepare products, allocate staff and understand the reason for the visit. Appointments may be free, paid or linked to specific services.
A retail example
A bridal boutique asks for size and budget details before a scheduled fitting so the team can prepare relevant samples.
What to keep in mind
A booking is not a completed sale. Track attendance, service quality and resulting transactions separately when evaluating the programme.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.