Personal shopping is a service in which a retail professional helps an individual select products around their preferences, needs, size or budget.
How it works in retail
It can be offered through appointments, virtual sessions or informal assistance. Personal shopping may focus on a single occasion or an ongoing wardrobe or gifting need.
A retail example
A stylist prepares three outfits for a customer attending a work event and explains the fit and styling options.
What to keep in mind
Personal shopping is a service; clienteling is the broader relationship-building practice that can continue before and after an appointment.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.