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SELECTED Opens Three Türkiye Stores With a New Premium Concept

BESTSELLER Region East launches the SELECTED concept with ecommerce, marketplace activity and a loyalty club, while working on expansion through retail partners.

Published: Oct 28, 2026 8:21 PM

By RETAILBOSS Team

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SELECTED Opens Three Türkiye Stores With a New Premium Concept

Image source: Alexander Helmut Korosec / LinkedIn.

BESTSELLER Region East has opened its first three SELECTED stores in Türkiye, introducing a more premium store concept alongside ecommerce, marketplace activity and a loyalty club. The launch gives the business a starting point for extending the format into other Region East markets through retail partners.

Alexander Helmut Korosec, CEO and Regional Director of BESTSELLER Region East, outlined the rollout in a announcement. He described the move as new territory for the regional operation, with product, store design, storytelling and personal service central to the concept.

A premium format for menswear and womenswear SELECTED is BESTSELLER’s Danish menswear and womenswear brand, founded in 1997. The Türkiye stores put both collections into a format designed to position the brand alongside established international premium labels, according to Korosec.

That positioning is an ambition rather than a demonstrated market outcome. Korosec reported early bestsellers in jackets, knitwear and trousers following a recent visit, but his announcement did not provide sales figures.

Stores and digital channels launch together The stores launched with ecommerce, marketplace activity and a loyalty club already in place. Korosec said the intention was to establish a consistent brand experience for Turkish customers from the outset…

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