Tennis icon Serena Williams unveiled her latest venture, Wyn Beauty, an inclusive makeup line inspired by her love for tennis and the spirit of victory. The mid-range brand aims to capture a broad consumer base with accessible price points and products designed to cater to diverse skin tones and lifestyles.
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Wyn Beauty officially launches on April 7th with 10 products available from the brand's online store and at Ulta Beauty, both online and in-store. The line includes a range of cosmetics, such as a soft-matte concealer in 20 shades, tubing mascara, waterproof liquid eyeliner, brow and eye pencils, a hybrid lip and cheek color, and matte and satin lipsticks, each coming in 10 shades.
The brand's formulas are made with high-performance ingredients and are designed to be long-wearing, comfortable, and easy to use. Wyn Beauty products are vegan, cruelty-free, and safe for sensitive skin. They are also free of parabens, mineral oil, talc, silicones, and PEGs.
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One standout product is the ENGAGE No Words Needed Lip Serum, a lightweight, non-sticky formula that helps hydrate lips for up to 24 hours with a comfortable, high-shine finish. The translucent shade works on all skin tones and contains nourishing ingredients like Wild Mango Butter, Jojoba Oil, and Karitè Butter.
As a celebrated athlete and role model, Serena Williams has been a prominent figure in the sports world since turning professional at age 14 in 1995. She has won more Grand Slam singles titles than any other man or woman during the open era and has been ranked No. 1 in the world on numerous occasions.
With the launch of Wyn Beauty, Williams brings her passion, determination, and inclusive spirit to the beauty industry, offering a line of products that celebrate diversity and empower individuals to feel confident in their own skin.
