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Nonfiction Opens Nagoya HAERA Store With Jo Nagasaka and a Zelkova Wood Story of Time

The store, designed by Schemata Architects and featuring preserved zelkova wood, offers a unique shopping experience that highlights the brand's philosophy of revealing inner character and lived experience.

BeautyNews

Nonfiction Opens Nagoya HAERA Store With Jo Nagasaka and a Zelkova Wood Story of Time

NONFICTION has opened NONFICTION Nagoya HAERA, its fourth store in Japan, bringing the Seoul born fragrance and lifestyle brand to Nagoya’s new luxury mall HAERA with a concept that treats aged wood as both material and memory. Located at 1F 106, 3‑25‑1 Nishiki, Naka‑ku, Nagoya, Aichi, Japan, the boutique is designed in collaboration with Jo Nagasaka of Schemata Architects and built around the idea of “reviving time worn wood.”

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