Nonfiction Opens Nagoya HAERA Store With Jo Nagasaka and a Zelkova Wood Story of Time

NONFICTION has opened NONFICTION Nagoya HAERA, its fourth store in Japan, bringing the Seoul born fragrance and lifestyle brand to Nagoya’s new luxury mall HAERA with a concept that treats aged wood as both material and memory. Located at 1F 106, 3‑25‑1 Nishiki, Naka‑ku, Nagoya, Aichi, Japan, the boutique is designed in collaboration with Jo Nagasaka of Schemata Architects and built around the idea of “reviving time worn wood.”

Fourth Japan store at HAERA

The new Nagoya HAERA store deepens NONFICTION’s Japanese footprint, following earlier locations in cities such as Tokyo and Osaka, and arrives as the brand continues to grow its presence across key Asian fragrance markets. The boutique sits on the first floor of HAERA, a recently opened luxury complex in central Nagoya that gathers fashion, beauty and lifestyle brands under one roof.

Store information shared by the brand confirms that NONFICTION Nagoya HAERA operates daily between 11:00…