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Merit Beauty has carved out a unique “clean luxury” niche by targeting the “polished professional”, women who want a curated, five minute routine that looks like “themselves, but better.” The beauty brand prices itself roughly 30% below traditional luxury brands…
Jones Road is a brand that has rapidly become synonymous with minimal, effective, and clean beauty—a powerful reimagining by industry icon Bobbi Brown. Launched in 2020, Jones Road reflects Bobbi Brown’s decades-long expertise and her belief that beauty should be…
Legendary makeup artist and entrepreneur Bobbi Brown revolutionized the beauty industry with her eponymous makeup line, which she sold her brand to Estée Lauder in 1995 for a reported $74.5 million. At the time, Brown’s brand was gaining significant success…