Bobbi Brown’s Next Chapter The Story of Clean Makeup Innovation at Jones Road

formulations that work on every skin type and tone and are as easy to use as they are to master. Bobbi wanted products that could function as the makeup equivalent of a Swiss Army Knife, multi-purpose, adaptable, and above all, clean.

The Clean Beauty Commitment Early on, Jones Road set itself apart by banning over 2,200 ingredients from its formulas, far exceeding even European Union guidelines. “Clean beauty is a no-brainer,” states the official company line.

All Jones Road products are rigorously vetted and crafted to eliminate phthalates, sulfates, petrolatum, PEGs, and countless other potentially harmful additives.

This commitment is both personal and strategic for Bobbi Brown, who describes herself as “constantly taking mental notes, following the threads of my curiosity, asking questions.” As Bobbi Brown said, “I wanted to create something that felt lighter on the skin, something that would give the appearance of no makeup, but still enhance natural beauty…