Harlem’s Fashion Row and Black Beauty Roster Launch Beauty Collective at L’Oréal USA
At The Beauty Collective’s heart is a commitment to building long-term pathways for success well beyond a single event.
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L’Oréal Launches Advanced Beauty Genius AI Assistant for Global Rollout
L’Oréal has made headlines with the launch of its most advanced artificial intelligence beauty tool to date — Beauty Genius, a next-generation digital assistant designed to revolutionize how consumers navigate personal care, product selection, and beauty routines. Unveiled in Paris…
L’Oréal Unveils €100 Million Sustainable Innovation Accelerator
L’Oréal has announced the launch of a groundbreaking Sustainable Innovation Accelerator, backed by a €100 million investment over the next five years. This initiative is designed to identify, develop, and scale breakthrough technologies that tackle urgent sustainability challenges in the…
13 Best Examples of Augmented Reality in Retail
In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable. According to The SNS Insider Report, the Augmented Shopping Market was valued at USD 4.0 billion in 2023 and is projected…
Differences Between National Brand vs Private Label
National Brands and Private Labels have long populated the retail landscape, each with unique appeals and competitive edges. National brands, such as Coca-Cola, Pepsi, Levi’s, and Wrangler, are prominently recognized for their nationwide distribution and robust marketing strategies. Large manufacturers…
L’Oréal Professionnel Expands Reach with Sephora Partnership
L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the…
L’Oreal acquires Aesop, marking its largest-ever brand acquisition
L’Oreal, the French cosmetics giant, has recently acquired Australian luxury cosmetics brand Aesop in a historic $2.53 billion deal, marking its largest-ever brand acquisition. Previously owned by Brazil’s Natura & Co since 2012, Aesop is renowned for its high-quality skincare,…
L’Oréal unveils latest beauty tech innovations ahead of CES 2022
Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor…
L’Oréal acquires Youth to the People
L’Oréal, the French beauty giant, announced it has signed an agreement to acquire the California-based skincare company Youth to the People. Founded in Los Angeles in 2015 by cousins Greg Gonzalez and Joe Cloyes, the brand is known for its…
L’Oréal partners with Clue, the period tracking app to forward Femtech
L’Oréal announced today a new partnership with Clue, the period tracking app with 12 million users in 190 countries, and a leader in Femtech, to deepen knowledge on the relationship between skin health and the menstrual cycle. This collaboration bridges…