Oana Leonte’s The Architecture of Meaning Puts Brand Heritage at the Centre of Strategy
Oana Leonte’s new branding book argues that consumer companies should build on the meaning and heritage they own, not rely solely on purchased attention.
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Palm Tree Crew and Centric Brands Launch Joint Venture for a Global Fashion Empire
Centric Brands and Palm Tree Crew are joining forces in a new joint venture designed to turn a DJ led lifestyle collective into a global, experience driven apparel and accessories business. This partnership combines Centric Brands’ scale in fashion with…