Palm Tree Crew and Centric Brands Launch Joint Venture for a Global Fashion Empire

A Full Circle Fashion Moment for Palm Tree Crew The joint venture positions Palm Tree Crew, founded by Kygo (Kyrre Gørvell Dahll) and Myles Shear, as more than a music adjacent label, elevating it into a fully fledged lifestyle platform across apparel, live events, and hospitality.

Palm Tree Crew has been built around the idea that great moments are meant to be shared, using festivals, beach clubs, and collaborations to fuse music, culture, and community.

Co founder Myles Shear said, “This partnership represents a full-circle moment for Palm Tree Crew,” adding that product has always been core to how the brand shows up in the world. He said the new platform with Centric Brands gives the label the ability to scale globally without losing the community that built it.

Centric Brands’ Playbook: Scale, Distribution, and Design Centric Brands LLC is described as a global leading lifestyle brand collective, with deep capabilities in product design, development, sourcing, retail, digital commerce, and brand building across kids’, men’s, and women’s apparel, accessories, beauty, and entertainment…