Why Fashion Brands Are Launching Into Moments That Already Have an Audience
Fashion brands are timing launches around fashion weeks, sporting events and cultural moments when the right audiences are already gathering.
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Silvia Tcherassi
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Silvia Tcherassi Celebrates New Sofia Bag Edition During Madrid’s Grand Prix Weekend
Silvia Tcherassi marked the latest edition of its Sofia Bag with an intimate dinner in Madrid during Spanish Grand Prix weekend. Sofia Espinosa Tcherassi and Carmen Montero Mundt co-hosted the gathering at Monbull Conde Duque, bringing friends of the house together for an evening of fashion and music.