French Connection Group has signed a long term licensing partnership with G-III Apparel Group to develop and distribute men’s and women’s apparel and selected accessories across North America, effective February 1, 2026. The move is a key milestone in French Connection’s growth strategy under owner MIP Holdings, aimed at reigniting the brand and scaling its footprint in a critical market.

What the new partnership covers

Under the agreement, G-III will take on the development and distribution of French Connection apparel and select accessories for the North American market. The deal gives French Connection access to G-III’s deep wholesale, retail, and licensing network, known for placing brands across department stores, specialty accounts, and key digital partners.

This structure allows French Connection Group to focus on brand direction and global strategy while plugging into an operator that already runs complex multi brand businesses at scale. It also aligns with French Connection’s wider…