Target relaunches Up&Up private label

The expansion includes the addition of hundreds of products to the up&up assortment, such as moving supplies, oral care, dog grooming, and food storage products, bringing the total to over 2,000 essential items. Target plans to continue introducing new up&up items through early 2025.

“Our up&up brand is already incredibly popular, generating nearly $3 billion in sales every year — and with this expansion, we’re giving even more guests reasons to choose Target for their household essentials,” says Rick Gomez in a statement, executive vice president and chief food, essentials and beauty officer, Target.

“Our product teams combed through thousands of guest reviews to create new formulations, hundreds of new products and thoughtful packaging to make up&up even better — all while continuing to offer truly unbeatable value.” Notably, 40% of the up&up products are being reformulated to meet higher quality standards, in response to consumer feedback.

Improvements to the up&up brand include more durable food storage containers with thicker walls and the creation of new scents for baby, household cleaning, bath & body, soap, and pet products. These enhancements reflect Target‘s strategy to…