Target Corporation has unveiled a collaboration with the esteemed fashion designer Diane von Furstenberg, introducing a limited-time collection that promises to bring the brand's signature styles, including the iconic wrap dress, to a wider audience at affordable price. This partnership also marks the 50th anniversary of the wrap dress, a garment synonymous with empowerment and effortless glamour.
The collection, which spans over 200 pieces, encompasses women's, girls', and baby apparel, accessories, beauty, and home decor items. Remarkably, most pieces are priced under $50, making the high-end fashion experience accessible to more consumers. Additionally, Target will introduce made-to-order furniture featuring exclusive fabrics from the collection, starting at $300.
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Diane von Furstenberg, a Belgian-born American designer, has been a prominent figure in luxury womenswear for over five decades. Her designs are celebrated for their wearability, versatility, and elegance, with the wrap dress being a particularly revolutionary creation that defined 1970s fashion. The collaboration with Target also involves Talita von Furstenberg, Diane's granddaughter, who is a co-chairwoman of the brand and brings a multi-generational perspective to the partnership.
"Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. "Guests will fall in love with this inspiring and broad collection. There's so much to spark joy, just in time for new spring looks — available only at Target."
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The Diane von Furstenberg for Target collection is set to launch on March 23, available online and in most Target stores, while supplies last. Ahead of the official release, a public event will be held on March 15-16 at The Shed in New York City, offering an early opportunity to explore and shop the collection.
"Every collection we create is about making women feel confident so they can be the women they want to be," said Diane von Furstenberg. "Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives."
The Diane von Furstenberg for Target collection debuts in most Target stores and on Target.com on March 23, but guests can explore and shop the collection early at a public event March 15-16 at The Shed, located at 545 W 30th Street in New York City. On launch day, guests can also take advantage of Target's same-day pickup options, including Drive Up and Order Pickup for the easy, affordable, joyful experience they'll only find at Target.
For those eager to incorporate Diane von Furstenberg's timeless aesthetic into their wardrobe or living space, this collaboration presents a unique opportunity to do so without breaking the bank. The collection's wide range of items, from the trailblazing wrap dress to customizable furniture, ensures there is something to delight every shopper
For more information about the Diane von Furstenberg for Target collection, head to Target.com.
