Award-winning beauty company The Lip Bar Inc. has raised an oversubscribed $6.7M fundraising round to further grow its house of brands including The Lip Bar, the 10-year-old innovative vegan, cruelty free and non-toxic beauty brand, and thread beauty, the newly launched, bold, gender-neutral, Gen Z-focused, BIPOC beauty brand that is proving to be a breath of fresh air in the industry.
The round was led by Pendulum, an inclusive and strategic growth investing and advisory platform designed for founders and leaders of color. The Fearless Fund and Endeavor also came into the round, providing access to a robust international community through Endeavor and other women entrepreneurs.
TLB’s tremendous success is a direct testament to Melissa Butler’s dedication to building an innovative house of brands. Beyond its bold color cosmetics, TLB resonates with customers because of its commitment to reimagining beauty standards. We are excited to partner with Melissa and the…
TLB team as they continue to grow an inclusive platform in the category,” said Pendulum’s Co-Founder and CEO Robbie Robinson.
After trialing and testing lipsticks in her kitchen due to her frustrations with the beauty industry’s lack of diversity, excessive chemicals and high price points, TLB CEO, Melissa Butler began developing her own formulations while working on Wall Street.
Launched in 2012, The Lip Bar has become a pioneer in clean beauty and inclusion, proudly founded and owned by self-made Women of Color.
“I have personally witnessed Melissa’s journey from leaving Wall Street, to the inception of TLB and the subsequent execution that has turned TLB into a first-class beauty company revolutionizing the variety of colors and bold lips for women of color…
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