ROXY Beach Club Turns Quiksilver Festival Into a Creative Surf Experience on France’s Southwest Coast

The space has become an important expression of the ROXY identity during the festival. It combines the brand’s connection to surf with a more social and inclusive approach to event experiences, creating a destination that can appeal to athletes, fans, families and visitors who simply want to spend time by the ocean.

At the previous edition, the Beach Club brought together a range of activities that reflected this spirit. Guests could relax in the chill zone, join creative workshops and participate in classic beach games.

The format offered a balance between activity and downtime, allowing visitors to move easily between watching the surf competition and taking part in the wider festival atmosphere. Personalisation played a key role in the experience.

ROXY hosted trucker hat workshops where visitors could customise caps with patches, paint and personal details. These sessions added a hands on element to the activation, turning a simple accessory into a personal souvenir from the festival…