Wrangler and LoveShackFancy Launch Denim Capsule

The collection reimagines Wrangler’s iconic denim fits through an ethereal lens. It is, as the brands describe it, “a story stitched in pink and built on blue,” combining classic cuts and broken in blues with florals, lace and bow motifs.

Pieces span denim jeans, bustier tops, jackets, dresses, overalls, tees and sweatshirts, each designed to bring a softer, more romantic mood to traditional western silhouettes.

Founder and Creative Director Rebecca Hessel Cohen said the collaboration feels special because it brings together two iconic brands in a way that feels both nostalgic and new.

She described weaving LoveShackFancy’s romantic world into Wrangler’s denim heritage through florals, lace and feminine details, drawing inspiration from the magic of a state fair: twinkling lights, music in the air and the feeling that the night could go on forever…