a comprehensive skincare regimen that makes premium skincare accessible. “We’re thrilled to finally launch itk in Walmart, a retailer that is synonymous with convenience, quality, and affordability,” says Brooklyn, a licensed aesthetician who adds an extra layer of personalized expertise to the skincare line.

“Together, we aim to simplify skincare and help people develop habits for healthier skin. Skincare shouldn’t be complicated.” “We hope that with itk, we can rewrite the average skincare routine by making it affordable and easy to understand,” adds Bailey.

“Our audience has been our guide for the past two years, and we have taken their feedback into account while developing itk. Our goal is to create a skincare brand that is truly inclusive for all consumers.” Walmart is committed to expanding its assortment of high-quality skincare products at accessible prices.

“That is why we are excited to welcome Brooklyn and Bailey’s customer-inspired itk line to our growing aisle of high-quality skincare products,” says Creighton Kiper, vice president, merchandising, beauty, Walmart U.S. itk‘s launch is perfectly timed as Gen Z desires and requires brands to connect with them like…