The newest Saks Luxury Pulse poll of luxury shoppers has been released by Saks, the leading digital platform for luxury clothes, and it contains important insights that contribute to the company’s comprehensive understanding of the premium customer.
“Our strategy is centered on serving consumers who are interested in luxury and we continue to see opportunities that come from offering the best of Saks to these shoppers,” said Marc Metrick, CEO, Saks. “Even as consumer spending shifts with the evolving economic environment, we’re pleased to see a sustained interest in luxury. As the largest luxury ecommerce platform in the U.S., it’s our mission to establish strong relationships with the full spectrum of luxury customers and maintain them for years to come.”
The Saks Luxury Pulse survey, conducted in January 2023, revealed that customers intend to continue spending on…
luxury goods over the following three months, with the majority of respondents (62%) intending to spend the same amount or more than they did over the previous three months. With 72% of respondents having previously booked or intending to arrange a future trip, respondents are also prioritizing their expenditure on travel.
Of of those, apparel (60%) and shoes (36%) are the most popular luxury things people are purchasing in advance of their travels.
Saks, a company that profits when customers venture out and vacation, keeps growing its selection across a variety of categories and provides inspiration through its interesting content and Saks Live, its interactive live commerce platform.
View this post on Instagram A post shared by Saks Fifth Avenue (@saks) Emily Essner, Chief Marketing Officer, Saks, added, “The Saks Luxury Pulse provides invaluable insights into consumers’ spending plans and helps us better understand what types of content, inspiration and experiences they want from Saks…
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