Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
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Nishane Opens Its First New York Boutique With a Focus on Fragrance Discovery
The Nolita boutique gives Nishane a permanent U.S. space for its complete collection, private consultations and launches.
Balmain Opens a Two-Floor Milan Flagship at Via della Spiga 23
The 250-square-metre boutique pairs preserved architecture with Andrea Faraguna’s interiors, extending Antonin Tron’s creative direction into physical retail.
On Brings LightSpray Trials and a Coffee Hub to Berlin Race Week
On brought its LightSpray tour to Berlin with shoe trials, a store installation and a SUCUX Coffee social hub during race week.
PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
Brioni Takes Its Bespoke Grand Tour to Tokyo After Hong Kong
Brioni brought its appointment-led Grand Tour to Tokyo, using private tailoring sessions, exclusive fabrics and its master tailor to engage Japanese clients.
Ferrari’s Bespoke Ballet Costumes Put Its Fashion Studio on Vogue World’s Stage
Ferrari creative director Rocco Iannone designed bespoke performance looks for Roberto Bolle and dancers at Vogue World: Milano 2026.
L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
VF Opens O11 Multi-Brand Store at Copenhagen Airport
VF has opened an O11 airport shop in Copenhagen, bringing The North Face, Timberland, Vans and Napapijri together after a Zurich pilot.
Marni’s SS27 Front Row Becomes a China Audience Test
Marni's Spring/Summer 2027 show under Meryll Rogge paired a Milan runway moment with Angelababy's attendance and a China-focused livestream push.