Millennials plan to stick with online shopping, says Report

The early stages of the pandemic saw a massive boom in online shopping, but as physical stores reopened, many expected a resurgence in in-person shopping. However, millennials seem determined to continue their e-commerce habits.

The Millennial Shopping Habits Trend Report from CouponFollow reveals that 80% of surveyed millennials now do most of their shopping online, up from 60% in 2019. Additionally, 56% of them shop mostly on their mobile devices, an increase from 36% over the same period.

Saving money and finding deals remain the most important factors for millennial online shoppers, with 63% citing these as their primary motivations. A smooth checkout process (42%) and product recommendations (22%) have also become significantly more important since 2019.

Social media platforms like Facebook and Instagram have a considerable influence on millennial shopping habits, with 54% admitting that these platforms shape their purchasing decisions…