NikeSKIMS Lands at David Jones Sydney as Harlequin Makes It’s Australasian Debut

The installation marks a significant step for Harlequin Design, which has worked on retail environments and visual experiences across international markets. Its first project in Australasia places the studio within the high-profile launch of NikeSKIMS, the joint label created by Nike and SKIMS.

For NikeSKIMS, the debut at David Jones Sydney brings the brand into a premium multi-brand retail setting. David Jones is the exclusive Australian department-store partner for SKIMS, and its Sydney flagship gives the new activewear range an important physical presence for local customers.

The brand was created around a shared focus on movement, comfort and body confidence. NikeSKIMS combines Nike’s performance technology with SKIMS’ approach to fit, sculpting and inclusive sizing. The result is an activewear offer designed to support training while also working as part of an everyday wardrobe.

The range includes pieces such as sports bras, leggings, tops, jackets, shorts, socks and base layers. Materials include Dri-FIT technology, compression fabrics, stretch nylon and sculpting knits, giving customers options for gym sessions, Pilates, running, low impact training and daily wear. At…