Report: 1-in-2 Gen Zers use social media to identify luxury trends

Unlike previous generations, Gen Z-ers are less swayed by traditional advertising and more influenced by genuine connections and the perceived credibility of influencers.

A staggering 97.5% of Gen Z cite social media as their primary source of shopping ideas, with 81% discovering new products and services through these platforms.

Platforms like TikTok, Instagram, Snapchat, and YouTube dominate Gen Z’s social media usage, offering visual, interactive, and short-lived content that resonates with their desire for creative expression and connection.

Studies have shown that 70% of Gen Z consumers are highly influenced by social media influencers when making purchasing decisions, viewing them as trusted sources of information. For instance, TikTok’s algorithm-driven content curation helps users stumble upon new luxury items, often leading to impulse purchases…