VSCO, the Visual Supply Company and acclaimed creative platform, just entered a bold new chapter with the launch of AI Lab on October 15, 2025, making it the first major photo platform to offer truly professional-grade, Human-Centered. AI-Assisted. editing tools designed for working photographers.

Human-Centered AI: A New Approach for Photographic Excellence

Since its founding, VSCO has been known for putting artistry first. Eric Wittman, CEO of VSCO, said, “We see how much AI is impacting photography, and are focused on bringing AI tools to our community that are designed specifically to support photographers in achieving creative excellence while respecting the art of their photography.” 

From the outset, VSCO made one thing clear: AI tools should be built to support, not replace, the artistry and creative intent of photographers. Unlike all-purpose consumer AI apps that prioritize speed or social effects, VSCO’s AI Lab is explicitly a space to experiment with next-generation AI tools built by and for photographers. The goal is not to automate creativity, but to elevate it—helping photographers achieve professional-grade results and saving hours of manual retouching.​