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What is Agentic Shopping?

Agentic shopping is an emerging retail paradigm where AI-powered agents, built on models like Google Gemini and fueled by real-time product data from the Google Shopping Graph, act on behalf of the shopper to research, recommend, and even complete purchases.

Published: Nov 9, 2025 2:20 PM

By Jeanel Alvarado

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FAQStrategy

What is Agentic Shopping?

Credit: Google

Agentic shopping is an emerging retail paradigm where AI-powered agents, built on models like Google Gemini and fueled by real-time product data from the Google Shopping Graph, act on behalf of the shopper to research, recommend, and even complete purchases. Recent updates have supercharged these capabilities, blending intuitive AI guidance with up-to-the-minute inventory and pricing, while offering next-generation experiences such as agentic checkout, personalized inspiration, and virtual try-on solutions.

What Is Agentic Shopping? Agentic shopping refers to the use of intelligent AI agents that autonomously assist consumers throughout their entire shopping journey, beyond simple recommendations.

These agents analyze user preferences, compare products, track prices, and, with user approval, can fill out forms and execute secure transactions—all with minimal manual involvement from the shopper.

The term “agentic” highlights the agent’s ability to act proactively, not just reactively, in seeking the shopper’s best interests. The Role of Google Gemini and Shopping Graph Google Gemini is Google’s newest large language model, optimized for multi-modal reasoning and personalized agents that deeply understand complex intent and context.

Gemini powers the AI Mode shopping experiences, driving intuitive, visual, and dialog-based interactions in search, retail, and e-commerce. Google Shopping Graph is a dynamic, ever-refreshing database of over 50 billion product listings, gathered from merchants worldwide…

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