Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up

Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage.

Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan. Photo courtesy of Amouage. Photography by Anthony Fleyhan.

Consultation-Led Luxury Retail Amouage describes the format as “personalised olfactive discovery” in its official announcement. Private consultations bring visitors into the house’s fragrance portfolio, supported by Ounass’s approach to luxury service and delivery.

The partnership gives the e-commerce platform a physical setting for a category that customers often want to experience before purchasing. For Amouage, it creates another point of contact with clients beyond its existing Dubai Mall flagship, which the company describes as the anchor for the DIFC extension…