The secondhand apparel market is officially mainstream, and Yaga, a rising star in Tallinn’s fashion tech ecosystem, just made a major statement. The pre-Series A raise of €4 million, led by Specialist VC and supported by H&M Group Ventures, Trind Ventures, Startup Wise Guys, and a group of angel investors, puts Yaga firmly in the spotlight as one of the largest sustainable fashion funding stories from Estonia this year.
A Marketplace Built for Massive Scale
Founded in 2017 by Aune Aunapuu and Karl Erik Kotkas, Yaga is an online marketplace for buying and selling secondhand clothing, shoes, accessories, and fashion items. The platform now manages a digital catalog of over 3 million items across various categories, ensuring safe and efficient delivery through secure payment systems and trusted logistics partnerships.
“Second-hand fashion is no longer a niche – it’s becoming the first choice for millions of people who want both affordability…
and sustainability,” said Aune Aunapuu, CEO and Founder of Yaga. Breakout Funding and Strategic Partnership The new round brings Yaga’s total capital raised to €7.2 million since inception.
“With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future,” said Aune Aunapuu.
Participants in this round include leading international investors such as Specialist VC, H&M Group Ventures, Trind Ventures, and Startup Wise Guys, emphasizing global retailers’ confidence in Yaga’s model.
“We strongly believe in the team behind Yaga, which has clearly shown capabilities to scale its marketplace for preloved fashion,” said Nanna Andersen, Managing Director of H&M Group’s New Growth & Ventures…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.