On And Erewhon Launch a Multi Year Wellness Club In LA
On and Erewhonhave kicked off a multi year partnership that fuses Swiss performance running with Los Angeles’ cult wellness culture, launching the On x Erewhon Wellness Club alongside a co-branded run collection and custom recovery juice. Framed as “premium Swiss design meets organic LA wellness,” the collaboration is built to power runners “from the inside out” through product, community and ritual.
A multi-year partnership built on movement and ritual
Announced in May 2026, the partnership between On and Erewhon spans three pillars: product, community and culture. At its core is the On x Erewhon Wellness Club, a community-led initiative hosting running, training and recovery events across Los Angeles, often starting or ending at Erewhon locations.
By turning Erewhon’s wellness minded shoppers into an active run community and vice versa the collaboration aims to create a new model for grassroots engagement, where movement, nutrition and social connection are tightly intertwined.
The On x Erewhon run collection To anchor the partnership in product, the brands have released a limited On x Erewhon capsule collection, available globally via On stores and on.com from May 28, 2026.
The collection combines On’s performance innovation with Erewhon’s elevated, ingredient-obsessed aesthetic: Footwear: Co-branded Cloudsurfer Max running shoes, offered in neutral black and white (and an ivory variant in some markets), designed for long runs with a smooth ride.
Performance apparel: A curated selection including a Run T-shirt, Performance 2‑in‑1 Short, Performance Bra, Performance Tight, and Short Tights, all in neutral tones punctuated by vibrant orange accents drawn from Erewhon’s in-store palette.
Lifestyle pieces: A Club Premium T‑shirt and Club Premium Hoodie that extend the Wellness Club identity beyond workouts. The design language is intentionally understated think clean lines, soft neutrals, subtle co-branding so pieces feel at home both on LA trails and in Erewhon aisles…
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