Apple and iconic Japanese designer ISSEY MIYAKE dropped the iPhone Pocket—a limited-edition, 3D–knitted, wearable pouch inspired by the concept of ‘a piece of cloth. Available in vibrant colorways and two strap lengths, the iPhone Pocket is made to hold, and, as ISSEY MIYAKE notes, wear not just your iPhone but a handful of daily essentials.
The Premise: From Pleats to Pockets
Drawing on MIYAKE’s Pleats Please legacy and the A-POC (A Piece of Cloth) concept, iPhone Pocket boasts a singular 3D-knitted construction…inspired by reinterpreting the utility of iconic pleated clothing. Its ribbed mesh fabric is robust, stretchy, and irreversibly chic: when stretched, the open textile subtly reveals its contents, allowing users to peek at their iPhone display. The bag closes around your phone, morphing into a pouch when filled with AirPods or other must-haves, and, thanks to its flexible design, can be worn as a wristlet, crossbody, tied to your tote, or dangled as a charm.
Universal in Style, Flexible in Use
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products.
The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors l, allowing users to create their own personalized combination.
Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.” Press and Influencer Reactions: “Sock” or “Wearable Delight”?
The iPhone Pocket’s design turned heads, launched memes, and dominated tech/fashion discourse online: The New York Times called it a ribbed, vividly hued knit pouch that can be worn cross-body or attached to a handbag strap, dangling like a charm, noting the intentionally ambiguous, open-ended design…
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