Prada Puts Hunter Schafer Front and Center in “Simple Stories,” Its Fall-Winter 2026 Campaign

Prada has released its Fall-Winter 2026 campaign, “Simple Stories,” and Hunter Schafer is one of the four faces carrying it. Prada unveiled “Simple Stories” as the campaign for its Fall-Winter 2026 collections, and the cast includes “actress Hunter Schafer alongside singer Troye Sivan, actor Kelvin Harrison Jr.

and Chinese singer Chen Haoyu.” The campaign was conceived by Miuccia Prada and Raf Simons, the house’s co-creative directors, and directed by Barry Jenkins, the Academy Award-winning filmmaker behind “Moonlight.” It marks Jenkins’ first project in fashion.

Instead of showing the clothes as the main subject, Prada built the imagery around small, private moments: a gesture, a glance, a habit caught mid-motion. The idea is that clothing becomes part of the scene rather than something posed for the camera.

The collection itself includes tailored coats, chunky knitwear, embellished skirts and statement accessories, but none of it is staged to stand out on its own…