Timberland Brings a 13-Foot Boot to Cherry Hill Mall for Its New Jersey Grand Opening

Timberland is opening a new store at Cherry Hill Mall in New Jersey this weekend, and it’s marking the occasion with hard to miss opportunity: a 13-foot-tall boot parked outside for photos.

According to Cherry Hill Patch, “the ribbon cutting for the new 1,800-square-foot space takes place Friday morning between 9:30 and 10 a.m., with the giant boot on site for photo opportunities both Friday and Saturday.” It’s the kind of stunt that’s genuinely fun, not just decoration, and since anyone walking through the mall this weekend is likely to run into it even they planned to shop or not.

Beyond the photo op, the opening weekend comes with a few hands-on perks. Customers can get their own products laser-engraved for free, and there’s a “lace-and-patch” bar where they can personalize boots with different laces and patches.

Purchases also come with small extras: footwear buyers get a tote bag, and on other products they can earn a branded deck of playing cards or a coaster set. This location adds to a broader expansion Cherry Hill Mall has been going through this year…