FashionNews

Lee Launches Global Marilyn Monroe Capsule Collection for Her 100th Birthday

Lee's collaboration with Authentic Brands Group to release the Marilyn Monroe capsule marks a significant milestone in fashion.

Lee x Marilyn Monroe capsule collection Storm Rider jacket campaign
FashionNews

Lee Launches Global Marilyn Monroe Capsule Collection for Her 100th Birthday

Icons are made to last — Lee celebrates 100 years of Marilyn Monroe's style with a limited-edition capsule.

The denim brand built the limited-edition line around the Storm Rider jacket Monroe wore on the set of her final film, “The Misfits.”

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Fashion

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →